Buttermilk Cinnamon Rolls

Dough

▢2/3 cup warm water

▢1/3 cup granulated sugar, divided

▢1 Tablespoon active dry yeast

▢2 large eggs, beaten

▢1/2 cup buttermilk

▢1/4 cup salted butter, melted

▢1 teaspoon salt

▢4 to 4 1/2 cups flour